In the UK the series Dexter has had a few very creative ads. They all feature some pop culture horror movie killer with the caption, "Nothing stops a serial killer like a serial killer." This ad is just plain old creative, though a couple are actually a bit morbid. I find it a powerful ad because it connects with anyone who has seen or even heard anything about these movies.
The appeals of this ad are to satisfy curiosity and I would have to say escape. First, curiosity: everyone, to some degree, had the need to satisfy their curiosity. They see an interesting advertisement that says what the show is, but relates it to iconic movie characters, they would most likely at least check what it was advertising. Next, escape: everyone watches TV to escape the normalcy of every day lives. Even the news can be more exciting than real life. Watching a show about serial killers killing serial killers would definitely be an escape from normalcy.
No comments:
Post a Comment